Cape Town - Brokers are considered to be the best route of getting to wealthy people in South Africa, according to a survey by New World Wealth.
"Therefore, any fund manager, wealth manager or private bank must build strong relationships with individual brokers in order to get exposure," New World Wealth said in a report.
New World Wealth claims to interview about 800 high net worth individuals each year and also conducts interviews with local wealth managers and financial intermediaries.
For the purposes of the survey the ratings criteria were performance, reputation, appeal to high net worth individuals and client service.
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Its South Africa 2016 Wealth Report focused on the preferences of SA's super-rich and rated the most preferred brokers and funds in the country accordingly.
Alexander Forbes took the first spot on the list of top rated brokers for the super-rich in 2016. It is followed by Investec, Old Mutual, Liberty Life and PSG.
The survey found that most wealthy South Africans invest in local equity funds. They normally do this via a broker, pension fund, private bank, wealth manager or a family office.
Accordingly, New World Wealth's top rated equity funds for 2016 puts Allan Gray in the first spot, followed by Foord, Coronation, Prudential and PSG.
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