Share

Huawei closing gap on Samsung, Apple in smartphone market

Washington - Samsung and Apple maintained their leadership in the smartphone market in early 2017 while Chinese-based Huawei's strong growth cemented its number three position, a market tracker said on Thursday.

Research firm IDC said overall smartphone shipments grew 4.3% in the first quarter, slightly better than its prior forecast, to 347 million units.

"The first-quarter smartphone results further prove that the smartphone industry is not dead and that growth still exists," said IDC analyst Ryan Reith.

"There is no question that 2016 was a pivotal year for the industry as growth dipped to low single digits for the first time. However, we believe the industry will show some rebound in 2017, and the strong first quarter results certainly support this argument."

Reith said the 2017 market will feel the impact of the new Samsung Galaxy S8 flagship handset, and a widely expected announcement from Apple for its new iPhone later this year.

According to the survey, Samsung led the market in the first quarter with a 22.8% share to 14.9% for Apple, with little growth for the top two vendors.

But Huawei's sales jumped 21.7% to give it a 9.8% share, and fellow Chinese makers Oppo and Vivo, the number four and five vendors, respectively, also boosted their sales.

IDC said the bulk of smartphone growth is likely to come from low-cost handset makers.

"Although we have seen an abundance of premium redesigned flagships that just entered the market, moving forward, we still expect most of the growth to come from more affordable models in a variety of markets," said IDC's Anthony Scarsella.

"Despite all the popularity and media hype around premium devices, we continue to witness a shift in many companies' portfolios geared towards affordable devices with premium-type styling compared to flagship models."

He added that makers "have started to implement a single premium design language that ultimately blurs the lines between the high-end and the low-end, allowing the average consumer to jump on the brand without a hefty upfront investment."

The report is based on preliminary quarterly estimates, with Apple due to report sales figures next week.

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
19.04
+0.9%
Rand - Pound
23.80
+0.6%
Rand - Euro
20.41
+0.7%
Rand - Aus dollar
12.38
+0.8%
Rand - Yen
0.12
+1.1%
Platinum
919.20
+0.8%
Palladium
993.00
-1.2%
Gold
2,323.46
+0.3%
Silver
27.27
+0.4%
Brent Crude
88.02
-0.5%
Top 40
68,264
-0.5%
All Share
74,192
-0.4%
Resource 10
61,338
+1.5%
Industrial 25
102,551
-1.4%
Financial 15
15,839
+0.0%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders