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On November 19, GWM pickup launched its competitive model Jingangpao, among other new models, at the Auto Guangzhou 2021 and held a celebration event for its global sales exceeding 2 million units.
“GWM pickup has achieved a global sales of 2 million units, hitting a historic high,” Zhang Haobao, brand general manager said at the launch ceremony. According to reports, GWM pickup is the first Chinese pickup brand that has made such a breakthrough in sales, becoming the only Chinese pickup brand to enter the 2-million Club.
In the pickup exhibition area, a brand new product Jingangpao caught the attention of all visitors. It looks very stylish with its sleek lines and cool hubs. In terms of dimensions, the length, width and height of the pickup body are 5,635mm, 1,880mm and 1,815 (1,840) mm. The wheelbase is 3,410mm and the length, width and height of its cargo box are 1,820mm, 1,500mm, and 495 (470)mm, respectively. According to official data, the new model will be equipped with both a petrol engine and a diesel engine. The petrol engine is the GW4C20B 2.0T with a maximum power of 140kW, while the diesel engine is the GW4D20M 2.0T with a maximum power of 120kW.
Super pickup (Image: Supplied)
Super pickup, another concept car, is also worthy of attention. This model belongs to the passenger leisure vehicle category and its concept is co-created by Lowrider enthusiasts worldwide. Featuring the low-lying design of sports cars, it quite caters to the needs of young users pursuing personality. According to GWM, Super pickup will be mass-produced in the future in a form of co-creation based on feedback from global users. An event for co-creating the model's name is now fully initiated.
Meanwhile, there are many refitted models, like Longdan, EV P-series and Heidan, in the pickup exhibition area, showing users the diversified designs of GWM pickup. Specifically, with black and yellow painting on its body, Longdan looks more majestic. The ground clearance has been significantly increased to enhance its off-road capability. The pre-sale of the vehicle also officially began at this auto show.
According to the company, GWM pickup was born in 1996 and became a sales champion in the Chinese pickup market for the first time in 1998. Up to now, it has been the No.1 seller in the Chinese pickup market for 23 consecutive years, with a market share of 50%. Thus, there is a saying in this market that "for every two units of pickups sold in China, one is made by GWM."
GWM Chongqing Smart Factory (Image: Supplied)
Now the units of GWM pickup are mainly manufactured by the GWM Chongqing Smart Factory. This is an intelligent and modern automobile production base with stamping, welding, painting and final assembly workshops, and the plant also makes use of new-generation information technology, like 5G, AI and the Internet of Things , to secure a global leading position in automation. For example, the welding workshop is equipped with 98 robots with an automation rate of 100%; the painting workshop has 46 gluing and painting robots; and the stamping workshop has two large automatic high-speed stamping production lines, with a capacity of up to 780 units per hour.
GWM pickup is also GWM's earliest model entering the global market. According to the research, since its exports to the Middle East in 1998, GWM pickup has officially appeared in the global market and gradually become known to global consumers. As early as 2008, GWM pickup was selected as one of the "Top 3 Pickups in the World" by the South African media Bakkie & Truck. In 2020, its premium brand P- series was launchedin South Africa.
Currently, the P- series has been sold in more than 50 countries and regions around the world, including South Africa, Australia, New Zealand, Chile and Saudi Arabia. In the global market, P-series has also beaten internationally renowned pickup brands, like HILUX, FORD RANGER, CHEVROLET COLORADO, to win the "Best Pickup of the Year" award in Australia, Chile and South Africa, respectively. After more than two decades of development, GWM pickup has been the No. 1 exporter among Chinese car brands for 23 consecutive years.
Just before this show, it achieved a milestone of global sales of more than 2 million. In the future, with the increasing product categories, GWM pickup's sales in the global market are expected to grow further.
This post and content is sponsored, written and provided by Webridge Group.
