Share

When ‘normalised’ can mean anything you want it to

Results for companies with a December year-end are being released thick and fast, swamping investors as they try and digest them all.

One trend I am seeing is the repeated addition of “normalised” to headline earnings per share (HEPS).

I have written about this before, but it’s important for investors to know that, in truth, normalised means “made up”.


It is not a term recognised in International Financial Reporting Standards (IFRS) and so a company can do anything it wants with “normalised” HEPS.

Barclays Africa Group (soon to be changing its name back to Absa Group) used normalised HEPS in its results because of the costs of separating from the UK parent company, Barclays Group.

In its results, Barclays Africa states that normalised earnings “adjusts for the consequences of the separation and better reflects the group’s underlying performance.

“The group will present normalised results for future periods where the financial impact of separation is considered material.”

This statement is true: The separation is a one-off event, even if it is an expensive and a lengthy one. 

But it also impacts on profits, with diluted IFRS HEPS down 4%, while diluted normalised HEPS are up 4%, as the R1.9bn charge for the separation was not included.


That said, Absa did a good job of explaining why it was using normalised HEPS, and made it clear what the difference was between the two, going into detail about the expenses incurred and payments made during the process so far.

So an investor gets a clear picture of normal group operations, as well as an accurate view that includes the costs of the separation, allowing us to make an informed decision about the results.

Pharmaceutical group Ascendis Health’s results are another example. It states: “Note: The group is reporting normalised results from continuing operations which have been adjusted for once-off transaction costs in the current and prior financial years.”

In this case, the details are not as clear, with management stating “costs excluded for normalised headline earnings purposes include restructuring costs to streamline, rationalise and structure companies in the group.

It also includes the cost incurred to acquire and integrate the business combinations into the group and the listed environment.”

Again, the company is within its rights. These really are one-off costs and the normalised HEPS actually increase by less than IFRS HEPS if discontinued operations are excluded from the results. 

But if a company is aggressively making acquisitions, are these really one-off costs, or something investors need to get used to until the acquisitions cease?


As mentioned earlier, the problem is that “normalised earnings” are essentially whatever management wants them to be. 

Ascendis had to make a follow-up Sens announcement when it issued its trading update to clarify that it had changed its methodology for determining normalised HEPS.


Reporting normalised earnings is perfectly within a company’s rights as long as IFRS results are also reported – but investors need to know what is meant by the phrase, and must be able to dig into the details to decide whether they’re happy with the logic.

I want to know why a company feels it is important to use normalised earnings, and I also want details on what is being added to or subtracted from IFRS HEPS.

I want consistency on the use of “normalised HEPS”, so that we can compare the years with one another (this is part of the problem: management can change the methodology to calculate normalised HEPS from period to period).

Crucially, ask yourself whether you agree with the logic for using normalised earnings. Companies can release normalised HEPS any way they want, but it is we, the investors, who must decide whether we agree.

And if we don’t agree, then we must vote with our money and walk away from the investment.


This article originally appeared in the 15 March edition of finweek. Buy and download the magazine here.

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
19.15
-0.7%
Rand - Pound
23.82
-0.6%
Rand - Euro
20.39
-0.5%
Rand - Aus dollar
12.30
-0.5%
Rand - Yen
0.12
-0.6%
Platinum
950.40
-0.3%
Palladium
1,028.50
-0.6%
Gold
2,378.37
+0.7%
Silver
28.25
+0.1%
Brent Crude
87.29
-3.1%
Top 40
67,190
+0.4%
All Share
73,271
+0.4%
Resource 10
63,297
-0.1%
Industrial 25
98,419
+0.6%
Financial 15
15,480
+0.6%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders