Business Insider to launch in South Africa in 2018

Cape Town - Media24, South Africa's largest media company, and Business Insider announced on Thursday that they would launch Business Insider South Africa in February 2018.

Business Insider is the largest business news site in the United States and one of the fastest-growing news brands in the world, with 14 international editions in countries like India, Australia and Poland.

The Business Insider network reaches over 120 million unique monthly visitors and is aimed at the next generation of business leaders.

"We’re thrilled to launch Business Insider South Africa as our latest international site," said Henry Blodget, CEO and editorial director of Business Insider Inc. "Media24 has a deep understanding of business media – and the digital space – so it's the perfect partner to bring Business Insider's groundbreaking style of business news coverage to South Africa."

Business Insider South Africa will be published by 24.com, Media24's digital division.

"Business Insider is the ideal partner to enrich our news coverage of technology, innovation, and business alongside Fin24, the country’s biggest financial publication," said Andreij Horn, CEO of 24.com.

"In addition to BI’s cutting-edge coverage of international trends and markets, our local team of journalists will closely track business innovation on own soil and reveal the personalities behind South Africa’s great companies and brands."

Business Insider created a digital-native approach to business news, bringing real-time coverage to readers and viewers wherever they consume content.

Business Insider’s newsroom and technology are built on a platform tailored to social and mobile. Its editorial style is fresh and to-the-point, and reflects the passions and interests of a tech-savvy and sophisticated global business audience.

View vacancies at Business Insider South Africa here.

  • Fin24 is part of Media24.