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As Africa navigates the promising yet perilous waters of AI in political campaigns, we face a unique set of challenges and opportunities. The integration of AI and microtargeting techniques in politics is not just a trend, but a transformative shift in how political engagement and voter communication are conducted. However, without proper ethical guardrails, this powerful tool risks undermining the very democratic principles it has the potential to enhance.
The promise of AI in African politics is undeniable. It enables campaigns to identify and engage with voters more effectively than before, breaking down geographical and demographic barriers.
Yet, alongside these opportunities, the ethical implications loom large. The potential for AI to be used for voter manipulation, privacy infringement and the amplification of divisive narratives is a significant concern, particularly in regions with volatile political landscapes and evolving digital infrastructures. The use of AI in politics also raises questions about transparency, accountability and the equitable distribution of campaign resources.
READ: Artificial intelligence: the rise of ChatGPT and deepfakes
In this context, initiatives such as International Political Campaigns Expo 2024 (IPE24) become crucial. IPE24 represents a collective platform aimed at addressing the challenges of harnessing the opportunities of AI in African politics and political campaigns.
It serves to promote the ethical use of AI in political campaigns, emphasising the need for transparency, accountability and the protection of citizens' rights.
IPE24 advocates the urgent development of regulatory frameworks tailored to the needs and realities of African countries. These frameworks would oversee the deployment of AI in political campaigns, ensuring that it is used to inform and engage voters rather than to mislead or manipulate them. IPE24 also seeks to address issues of data protection and privacy, which are paramount in the digital age.
IPE24 also facilitates the sharing of best practices and collaboration among African nations, civil society and international partners. Our partnerships with International IDEA and Afrobarometer signal our commitment to best practice in these matters. This collaborative approach helps build a shared vision for ethical AI, drawing from diverse experiences and perspectives.
READ: JJ Tabane | Striking a balance between ethical behaviour and corporate responsibility
As AI becomes increasingly embedded in political campaigns across Africa, initiatives such as IPE24 are essential to ensure that this technology serves to support democratic engagement and not undermine it.
By committing to ethical standards, regulatory oversight and collaboration, African nations can lead the way in demonstrating how AI can be harnessed responsibly for political good. As we move towards more technologically integrated election processes, let's ensure that they are underpinned by a commitment to democracy, transparency and the welfare of all citizens.
IPE24, set for 25 and 26 January in Cape Town, is the inaugural International Political Campaigns Expo, dedicated to advancing the innovative, transformative and ethical use of AI and big data in political campaigns.
* Mpani is a managing partner at Shikamo Political Advisory and Campaigns Services.
