Much like the well-known parable in which a group of men, hard of sight, encounter an elephant for the first time – and each grasp a different body part in a bid to describe the massive animal – how you perceive the government's mammoth white paper on broadcasting policy is a matter of perspective.
Put it this way, it's likely the biggest pay TV and on-demand content providers won't get the soft belly.
The SABC, however, just might.