Publications
Partners
- Uber Eats users in the City of Gold made 23% more vegan orders than the Mother City.
- The delivery person who took the most trips in 2023 made more than 9 000 trips.
- One customer spent R33 000 on alcohol in one day, including tips.
Cape Town has a reputation, but it seems as though its reputation sometimes precedes it.
Once viewed as the epicentre of vegan eating in South Africa, the Mother City lost its title to Johannesburg in 2023, at least according to the 2023 Uber Eats Annual Cravings Report.
The City of Gold overtook "the Republic" when it comes to vegan orders, with an impressive 23% more vegan orders than Cape Town last year.
These findings coincide with the findings of another report by ProVeg which showed that more local restaurants had plant-based alternatives on their menus in recent years to cater to the 10 - 12% Vegans, vegetarians and flexitarians that form part of the consumer base.
"Responding to this demand, national fast-food chains have quickly and innovatively adopted plant-based options, providing exciting new food choices that feed the frenzy for more and novel plant-rich alternatives," said ProVeg.
Though complaints about the Uber Eats app, its delivery people and pricing reign supreme on social media, the app's user data paint a different picture of its customer base, who do things like ordering a Fanta Orange from a restaurant just 16 metres from their home or spend more than R 30 000 on alcohol.
These 2023 Uber insights provide a snapshot of the most popular, unusual, and unique orders on the platform.
Here's what else the report revealed:
One trip every 11 minutes: At one restaurant, delivery people using the Uber Eats app made a trip from that restaurant every 11 minutes on a busy evening.
The friendly cities: While Gqeberha may be nicknamed the Friendly City, Johannesburg and Pretoria lead the way when it comes to friendliness on the Uber Eats app. Customers in the two Gauteng cities used "please" and "thank you" the most in orders, followed by Cape Town and the Garden Route.
Local is lekker: While customers using the Uber Eats app searched for the usual fast-food suspects, including pizza, beer, burgers, and sushi, they also demonstrated their love of local foods. Among the most loved South African dishes on the app are pap, malva pudding, chakalaka, bunny chow, gatsbys and boerewors.
Hey big spender: The two largest orders from a single user on the Uber Eats app this year both involved alcohol and were executed on the same day. On 13 October, a customer put in a nearly R14 000 alcohol order. Just 25 minutes later, they put in another order for nearly R19 000 from the same store. That amounts to a total of about R33 000, including tips.
Save while you spend: Perhaps that "big spender" could take one or two lessons from Uber One users who saved an average of about R1 100 per month and over R6 000 since becoming an Uber One member. That means they saved more than 22 times the cost of an Uber One membership.
Creatures of habit: According to the report, one user ordered at least once a day for every day of 2023. When it comes to being a creature of habit, however, few can compete with the user who ordered from the same restaurant 348 times in 2023.
Date night (almost) every night: Sometimes couples fall into habits, too. One user made 771 orders for two.
Going the extra mile(s): The delivery person who took the most trips in 2023 took more than 9 000 trips. For perspective, that's equivalent to circling the earth more than 2.27 times or driving from Cape Town to Johannesburg and back nearly 33 times. The hours spent on the road, meanwhile, are equivalent to watching Die Hard more than 781 times.
Requests with personality: If you ever wanted an indication of how much personality South Africans have, you could do a lot worse than to look at their Uber Eats requests. One user, for example, ordered a 23-piece tempura platter from a sushi restaurant six times in a row due to pregnancy cravings.
Uber Eats even provided an example of her requests for reference:
Other pregnancy cravings requests included making a burger and fries extra saucy and asking for their chicken patties to be dunked in "dunk" sauce.
There was also at least one very homesick user who was desperate for a taste of home:
"hey there... I've beeeen looking for shisanyama in Cape Town. I'm glad I found you. please can I have my meat medium, in case it arrives cold I'll microwave so the cooking will continue. I can't wait to taste the meat !!!!!! I'm glad you exist .. I miss the taste of home in Pretoria. Thank you and sorry for the long message. I said an extra of spinach because I don't have an option to not get it. it's okay if you don't put it in, thank you. also no Starch. just meat, also that's if the restaurant allows not to have some options. but it's okay also if you keep protocol." [sic]
And some people just really want to make sure that the restaurant knows what they want, repeating their request for no sauce or garnish 23 times.
"Our fourth Annual Cravings report not only provides valuable insights into what foods (and drinks) South Africans crave," said Daniele Joubert, Head of Growth and Consumer Operations at Uber Eats Sub-Saharan Africa.
"It also demonstrates how big a role Uber Eats plays in the lives of ordinary South Africans. In 2024 and beyond, we aim to address even more of their wants and needs and to do so in new and innovative ways."
Information supplied by Irvine Partners.
