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In a nutshell: French supermarket chain Intermarché’s recent special offer on popular chocolate-and-nut spread Nutella has caused a real rumpus.
The price of 950 g jar of Nutella that normally costs about R66 was slashed by 70 percent to R20,67.
According to a Metro report, shoppers started queueing at stores early in the morning and chaos erupted after people were allowed to take as many jars of Nutella as they liked.
The police were summoned by some stores where people started “fighting and pushing one another”, BBC reported
According to Le Progrès newspaper, one angry employee said: "We were trying to get in between the customers but they were pushing us."
One man left sporting a black eye at this store, where Nutella stocks sold out within 15 minutes.
Meanwhile Ferrero, the company that manufactures Nutella, has said on Twitter that Intermarché decided to introduce the special offer on its own and that the company was unhappy about the “confusion and disappointment” it’s caused.
Twitter was abuzz about the unusual commotion in supermarkets with many people seeing the humour in the situation.
We wish customers who sustained minor injuries a speedy recovery.
Sources: metro.co.uk, bbc.com
